Customer Satisfaction...Critical for Financial Success

February 5, 2010

Losing a customer can be very costly.  The revenue loss plus the cost of acquiring a new customer can be expensive.  Therefore, knowledge of the satisfaction, retention and repurchase rates within your current customer base can be critical to your company's financial growth and success.

Porter Research, a partner of Billian's HealthDATA, can implement a Customer Satisfaction / Loyalty Program that leverages satisfaction measures with standard retention metrics to help you:

    * Safeguard revenue streams
    * Increase customer retention rates
    * Identify customer expectations
    * Pinpoint competitive advantages
    * Determine the key drivers that impact satisfaction
    * Detect promoter and defector accounts

Contact Porter Research for information on our Customer Satisfaction / Loyalty Program to help your business build better customer relationships, increase your referenceable accounts, and expand the lifetime value of your best customers.

Contact:
Russell Green
rgreen@porterresearch.com
Ph  678-282-1191
Porter Research
Research for Results
www.porterresearch.com