Billian’s HealthDATA Adds 10,000+ Long-Term Care Executive Emails to Portal Database

Jennifer Dennard, Social Marketing Director
April 27, 2011


Atlanta, GA - April 25, 2011 - Billian's HealthDATA has added more than 10,000 executive emails to its Long-Term Care market segments in the Portal - an online resource featuring more than 3,000 data points across more than 40,000 healthcare facilities within the United States. More than 9,900 tested nursing home emails representing 3,000+ nursing homes are now available. In addition, more than 700 nursing home corporation emails representing 200+ nursing home corporations are available. Executive titles range from C-suite and VP executives at the corporate level, to Administrative, Business Office and Nursing Services contacts at the facility level.

Billian's HealthDATA recognizes that demand for long-term care services is growing at unprecedented levels - the number of individuals entering paid long-term care services is expected to reach 27 million by 2050 - nearly double the number seen in 2000. This rapid growth will bring new challenges to this part of the healthcare market:

• • preparing for record patient volume numbers;
• • improving care quality while facing staffing challenges; and
• • adjusting to the impact of healthcare IT reform mandates.

Executive contact information can become a valuable tool in facilitating connections with best-fit prospects in the long-term care industry, which subsequently is predicted to grow annually by 5-6% over the next five years. Billian's HealthDATA recognizes the need to provide its customers and prospects with highly accurate market information on Nursing Homes, Assisted Living Facilities and their corporate owners. This information will enable sales teams to pre-qualify leads based on organization size, quality performance and more using Advanced Search features available in the Portal.

About Billian's HealthDATA
Billian's HealthDATA is the leading provider of comprehensive market intelligence on the healthcare industry, covering facilities across the continuum of care - from Hospitals to Long Term Care. Billian's dedication to providing high-quality data via products like the Portal, coupled with partner company Porter Research's custom market research services, provides customers with healthcare business intelligence about multiple markets in scaleable formats.

Contact:
Jennifer Dennard
jdennard@billian.com
2100 RiverEdge Pkwy, Ste 1200
Atlanta,GA 30328
800-533-8484



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