What's in a C-Suite Name? A High Level of Accuracy

Jennifer Dennard, E-Media Marketing Specialist
August 18, 2010


A recent announcement by the Joint Commission that it will revamp its hospital quality-measurement system due to the fact that “many of the metrics currently used to assess quality of hospital care fail to provide true and valuable accountability,” according to MedpageToday.com, serves to emphasize the great importance that accurate data plays in all segments of the healthcare industry.

Billian's HealthDATA strives to provide customers with the most accurate database of healthcare contacts and facilities across the continuum of care. Information is updated on a daily basis via a five-stage research, verification and quality assurance process.

"Customers judge Billian's HealthDATA first and foremost on the depth and accuracy of information we provide," says Don Graham, the firm's general manager. "The contact information we provide around the c-suite of hospital executives is the most frequently used data in our products."

The company recently completed the first phase of its annual data quality evaluation project, measuring accuracy of contacts published for the five most common titles accessed in the Billian's HealthDATA Portal - hospital CEO, CFO, CIO, CMO and CNO contacts. Porter Research, a primary market research firm specializing in the healthcare industry, and integrated partner of Billian's HealthDATA, was contracted to lead the review.

The project team conducted a review of more than 400 facilities randomly selected from Billian's HealthDATA's list of nearly 7,000 hospitals, yielding a margin of error of five percent at the ninety-fifth percent confidence level - the benchmark for typical research. Results indicated a high degree of accuracy - nearly 97 percent of the contacts on file were correct.

"My expectations were met in that I know we provide an accurate and constantly updated directory of c-level decision makers in the hospital environment," says Joyce Metzer, Director of Research and Data Quality. "We will continue to provide our customers with the most accurate information available on the industry."



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