Going Green in the Digital Age

Joyce Metzer, Editor in Chief
April 19, 2010

The time has come to say goodbye to a familiar sight on reference shelves in offices, libraries, and research facilities across the country. After a long and prosperous 50 years of printing the Billian's HealthDATA Hospital Blue Book, it is time to go green. What better time to do that than on the 40th anniversary of Earth Day. Billian's HealthDATA is aware of the dangers facing our environment and consequently has decided to go digital with our paper directories.

This has not been an easy decision to make for someone who has been editor-in-chief for the past 12 years - the same person who uses a Rolodex, still wants a card catalogue to thumb through in the library, and absolutely has to have newspaper pages to turn. Going completely digital with the directory took some getting used to, but after all the kicking and screaming was over, a total convert was born.

HospitalBlueBook.com has proved to be a more than adequate substitution for the paper directory. No more hauling around a 7-pound book or thumbing through page after page to find what you need. With a password and Internet connection, a few clicks on your computer will help you find what you need. And you can rest assured that it's the same high-quality market information you have always depended on from the Blue Book, but now it's even easier to find exactly what you require for your individual needs.

Billian's HealthDATA has made a commitment to bring our customers the same market-leading tools as always but in an easier and more environmentally-friendly format for the digital, on-the-go needs of today. We are focused on coupling the latest market information with the latest technology to improve access, targeting and dissemination functions while doing our part to have a lesser impact on our environment.

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